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Why You Need to Use Behavioral Segmentation

How do you current and potential customers find you? That is the conundrum for every company in today’s day and age. Unfortunately, it’s not enough to have a location, or to have a location that’s...

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How #BigData Can Transform Your #Sales

Big data, cloud computing, AI and machine learning are all popular buzzwords these days. Nearly everyone is talking about these technologies and how they can be leveraged to provide benefits to a...

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Empathetic AI: Are we ready for a future where machines will care for us?

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4 Ways to Put an End to Your Debt

We have strong impulses that can quickly get us in trouble, and that’s a fact. Probably the strongest is the impulse to spend money – too much money. Sometimes it’s just a stupid thing, like relying...

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Every Bit Counts: 5 Areas to Focus on to Improve Your Whole Business

Every business needs a little boost here and there with the success of a business often focused on the ability of a manager to see and reach their potential. A number of areas can be identified which...

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Save Money By Avoiding Making These Technology Mistakes

Most savvy business owners realize that to improve customer experience, make employees more productive and generally keeping their business ticking over on a day to day basis, they need to allocate...

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How to Track User Location in Google Analytics?

No matter how big or small your business is, the Google Analytics location report can be put to good use. Tracking user location in Google Analytics is very useful for understanding your audience,...

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3 Business Basics that Can Always Save a Company Money

Generating revenue is half the battle for running a successful business; spending as little as possible is the other half. While it takes time to find out how to best streamline your operations, there...

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Expanding your business overseas

Companies go international for a lot of reasons. They usually expand their business overseas because they want to grow and expand the market. Going global is a new definition of economic integration...

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4 Techniques for Making Your Small Business More Efficient

Running a small business is exceedingly difficult. In fact, it’s one of the most difficult things you can do. Only half of businesses make it past the five year mark. Staying in business requires...

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4 Ways to Market to Broader Demographics

Reaching more customers is always a great way to ensure that your business can grow. Sometimes, though, it’s not just the numbers that matter – it’s making sure that you reach as broad a group as...

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4 Ways to Ensure your Customers Keep Coming Back

Effectively building a customer base and creating the best overall experience for them can often be a relatively challenging process. You will likely have a very diverse client base. Therefore, you...

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3 Ways to Enhance Your Recruitment Strategy

If you’re looking to expand your company’s staff, finding and hiring the right people can be difficult. You want to recruit the most skilled employees in the most efficient manner; so, how do you...

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Ahead of the Game: 4 Ways to Use New Technology in Your Business Practices

From reducing overhead and operational costs to optimizing growth, the latest technology has a great deal to offer. Business owners who are interested in streamlining their operation, crafting a...

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How to Improve Your Website Conversion Rate

For those who are new to the online world of business, the conversion is the act of transforming a website visitor into a customer. Naturally, if you are not in the retail business, a conversion for...

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Excel Programming For Data Analysis And Business Reporting

Excel programmers are very useful to know in the modern age of business. You’re always looking for ways to stay ahead of your competitors, whatever industry you’re in, and data analysis can be an...

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How To Do An Audit Of Your Website

Doing an audit on your website is as much as it is important to do one on your finances. The power that a website can have on a business can be huge, so it’s important you do a regular check over and...

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4 Tools to Invest in for Home-Based Business Success

Heading a business of any kind can be quite a challenge. Heading one from the comfort of your own home can be particularly difficult. Thankfully, home business glory is becoming more and more common...

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4 Tips for Measuring and Tracking Your Customers’ Satisfaction

Creating a successful business requires the ability to deliver excellent customer service at all times. Knowing how to effectively measure and track the satisfaction that your customers have with your...

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7 Things Manufacturing Companies Can Do to Decrease Overhead Costs

The more you’re able to bring down your manufacturing costs, the more your manufacturing company will be able to keep as profits. In fact, one of the best ways to boost profits for a manufacturer is...

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